THE AMERICAN COWBOY: Kelly Wardell Our hometown hard man, Kelly Wardell is the poster child for durability—riding bucking horses professionally until age 52. He’s seen good rides and bad, won an Olympic medal and broken his back twice. But his love for the rodeo has never died. Like the cowboys that came before him, Kelly is testament to the rugged durability that defines the backbone of America west. #worksmarterplayharder
