Why Our Woody Came To Matter
After over 20 years of battling, band-aiding and otherwise fussing with homemade drawer systems made of plywood (and half the hardware department from Home Depot) we came to the conclusion that there has to be a better way. We couldn't believe there wasn't an affordable, compelling solution on the market. So what started on a napkin in a local diner, evolved into a rabid pursuit to create a product that would improve the everyday lives of working men and women. We know that every minute you save during the day, means you’ll gain an edge and have more time and energy for what really matters. That is our mantra. The reason we created DECKED. In 2013, after nearly three years of design, and engineering, DECKED was born.
100% MADE IN THE USA
Manufactured in Defiance, Ohio, we have gone to great lengths in R&D, engineering, and manufacturing to make life easier for our customers. You’re damn right we’re zealots for good ergonomics and efficient organization. Driven by a passion for perfection and doing the right thing, we are proud to design, engineer, and manufacture our products from recycled materials right here in the U.S.A. We’re even prouder to treat our workers well and help improve the everyday lives of our customers.
PRINCIPAL – PRODUCT DEVELOPMENT
"This ain’t the end of the world, but you can see it from here," read the sign entering Calvin's hometown. Raised in Fear and Loathing, Nevada, Calvin got into shaving his legs at the age of 13 and racing bikes at 14. He fled to Boise State University where his trumpet skills got him a full ride scholarship playing lead in the marching band. His bike racing wins took him places, but his inner "engine-nerd" tied him down with a fleet of Land Cruisers in various states of aspirational rehab. He can recite Naked Gun 1-3 line for line, and his lovely wife and daughter enjoy listening to Calvin try and explain his dreams of geared differentials (let's just say this guy married up).
The only person to ever grow up in Pebble Beach who does not play golf (and doesn't know which end of a club to hold) is our lead debt collector and credit czar. Go figure. After growing up going to an all girls school, she turned 'n burned as fast as she could to the place any woman raised under such oppressive conditions would flee: France. It was at the Universite de Strasbourg that she learned the language of love as well as how to ride motorcycles. Krysia, once an honorable mention winner in a math competition, went on to develop a penchant for watersports as well as a dislike of coffee. If she’s not pouring cement boots, she’s pouring on the gas on Lake Tahoe.
GRAPHIC DESIGN AND MARKETING
How many rodeo queens do you know that were born in Zimbabwe, went to school in Norway, and can sing in the shower like Whitney Houston with a western twang? Hailing from Enterprise, Oregon, Silje was derived in a petri dish using one part intellect, one part redneck, two parts artist, and a solid dash of good ol’ get ‘er done. Aside from being one of the more diverse members of the DECKED crew, she also hunts with arrows and is a deadly participant in most shotgun challenges. Once as a river guide on the Salmon River in Hells Canyon she...never mind we can’t tell that one. If you are ever in the market for a grade A-certified, 4-H approved market hog, Silje’s got you covered. Just give her a year and some time to deal with her neighborhood’s CCR’s.
CUSTOMER & DEALER SERVICE
Matt “The Wall” Cooper hails from Duluth, Minnesota, so it’s no surprise that he’s good with a stick. Hockey, golfing, fishing, bartending…Matt’s basically a mix between Brian Flanagan in Cocktail and Happy Gilmore (minus the whole anger management thing). After graduating from Iowa State University (Go Cyclones!) Matt tended goal for multiple semi-pro teams before moving out to Idaho to play for the Sun Valley Suns. Why keep trying to get recruited for the NHL when you can be a small-town celebrity?! Suns games can get pretty loose. We’ve heard the goalie is typically the best player on the team (we’re not sure about that) but Matt is hands-down our last line of defense here at DECKED.
VP PRODUCT MANAGEMENT, DIRECTOR OF FINANCE
Spencer is the only student in the history of Harvard to complete an MBA from a ski resort, a beach, the backseat of a rental car, and a Miami dance club – setting numerous World Excel Spreadsheet records along the way. Equipped with the longest job title at DECKED, this handsome bugger was born and raised in a blueblood enclave at sea level, but don't let that fool you. Spencer is as at home among the ivy rubbing elbows at a country club as he is on high altitude death hikes and rolling into seedy mountain town bars with a shotski tucked under his arm. He’s single ladies! A surprising blend of civilized and blue-collar, Spencer learned how to use power tools in under 48 hours (wherein we learned he does indeed have a Venn diagram tramp stamp).
MARKETING PROJECTS & EVENTS MANAGER
If you ever were given good advice, it might have been don’t date the judge’s daughter (but you can marry her). Laura was raised by a man of the law and as a result was a child of the bar. With a degree from BSU in communications (and man can she communicate) and a secret sorority handshake on her record, you’re well advised to warm her up with an espresso martini before she shotguns you into the ground. Born and bred in the potato state, she’s a snowboarder who is terrified of rodents unless they own a sweet boat with a mooring on the lake.
HUMAN RESOURCE MANAGER
Lacie spent five years at the First Bank of Idaho in the AP/finance department, ushered in a new form of low in the American economy and promptly left to work at Smith Optics. An electric personality, she has nearly been struck by lightning on at least 3 occasions. If you owe DECKED money, she is the one you talk to and we’d suggest payment on receipt. When she is not busy collecting our milk money, Lacie enjoys road tripping to American landmarks like Mt Rushmore (what’s up Flinstone’s Campground!) or cruising the redwoods with her man Robert and their young progeny, William. Lacie is a second generation native to Ketchum, and among other things, used to live in the building which now is home to our favorite house of ill repute, Grumpy’s.
ECOMMERCE MARKETING MANAGER
Alex Greening was born and raised in the 909, specifically among the rarified air of Claremont, CA. He’s a big time boxer fan who loves the scream of a tuned WRX, but is also working on several restoration projects which coincidentally happen to include fast engines. He once had a job at a golf course which sucked. Then he had a job running a late night hot dog cart, which he says did not. A perfect weekend for this eComm magic man involves skateboarding, camping, and hitting the rev limiter. When he’s not using Reddit to find poached streams of FC Arsenal games, Alex can be found honing his aim at beer cans with his .22, reading, and whipping up the gourmet grinds. Fun fact about Alex: he admits to liking cats and still has not been fired from DECKED.
IT DEPARTMENT LEAD
Here at DECKED, we’re proud to have the computer version of Bobby Fischer on our team. Since securing half the the town of Ketchum's "inter-webs" while still in high school, people often refer to Oliver as a prodigy, even though he's now finishing up at Boise State (all online of course). Oliver also dabbles in photography and collecting vintage Tamagotchi's in his spare time. As smart as he is, here are a list of things he’s never done: text on a flip phone, write in cursive, rewind a cassette tape with a pencil, listen to music on MTV, wait for dial tone, use a phone book or read time on a watch that's not a miniature smartphone connected to your wrist.
CUSTOMER & DEALER SERVICE
Syd Hafer was born and raised in Idaho and has callouses on her hands from reeling in fat ol' trout to prove it. If you have trouble breathing, want to know the standings and odds of any basketball bracket, or need a trivia answers to anything related to The Office, Syd's your girl. She has put her BS in Respiratory Therapy to good use at DECKED: keeping customers calm and her co-workers calmer. Syd's a master of satire and sarcasm, an accomplished cat whisperer, and will hands-down smoke you in any ball sport (yes, even cricket). In her spare time, Syd can be found baking dinosaur-shaped cookies, taking your money in card games, or teaching her daughter Brennyn how to count those cards.
COMMUNITY MARKETING MANAGER
Born in Canada, raised in the UK, studied in the US, toured as techno/house/acid DJ in Eastern Europe, got a sports marketing degree, moved to Reno, NV. If that intro didn't make you want an air sickness bag, we don’t know what will. Matt’s a rabid upland game hunter, fisherman who specializes in losing flies (definitely the guy you want to fish downstream from for those “artificial” hatches), an OCD Tacoma accessory freak, and loving father of a freakishly cute daughter. When he’s not sipping buttery Chardonnay’s or zesty White Claws, Matt can be found either doing rescue scuba diving work or averting death in the mountains. He also happens to be the only person we know who has bagged an elusive snow cock (we’ll let you Google that one).
SENIOR BRAND MANAGER
A true renaissance woman, Tami was raised in Idaho with a focus on traditional values and lady-like manners. Tami drives a truck, fly fishes, snowboards, and snowmobiles. She can drink beer, skin a bear, design doilies, decorate your home and spit chew (reportedly) farther than you. She’s the perfect blend of redneck and refinement and is the one responsible for ‘decking' out DECKED. Like all CU Boulder alum, she received an honorary degree in partying. When not updating her Instagram status @tammajams or deliberating whether to wear the denim jumpsuit, she can be found reading a book by the fire with a cozy mug of Mad Dog 20/20.
Born with a CPA certificate hanging above his crib, Ron was destined to greatness as a financial manager from an early age. A survivor of the University of Idaho fraternity system, Ron managed to graduate with a degree in finance and accounting. Ron held posts as CPA for Deloitte and Touche and as controller of SSI Foods, Inc. before moving to Smith Optics in 1993. Ron’s got three daughters, which has made him an adept polisher of the family shotgun, ol’ Bessie, as well as a nimble dealmaker staving off complete nuclear holocaust over the dinner table on numerous occasions. When Ron's not busy crunching numbers and plotting ways to take DECKED to the next level, he can be found riding his motorcycle and yelling at neighborhood dogs to get off his lawn.
CUSTOMER & DEALER SERVICE
Tim grew up on the mean streets of Brentwood, CA. When not trying to "learn" to surf, he was grooving on the snowy winter slopes. After a small stint getting locked up abroad (have you seen the show?) Tim made his way back to Ketchum where he now truly appreciates the peace and quiet of living in a small town. When not spending time outdoors on foot, by bike or on skis he aspires to be a rock and roll hero and sites his main influences as Spinal Tap and the jazz flute stylings of Ron Burgundy. His motto? "Stay classy and turn it up to eleven!"
If you’ve ever had a Pitbull attach itself to your leg and shake vigorously until you submit, you know what it feels like to be an engineering problem assigned to Jordan. Born and raised in “Eastern" South Central Western South Dakota, Jordan got his degree at Boise State after a five-year deployment in the Army’s storied 10th Mountain Division. Afterwards, he realized that real men go to University of Idaho, and off he went to become a Vandal and collect a Master’s in Engineering Mismanagement. He toiled for several years in the dungeons of SGW Designworks before following his mentor, Tasche, to DECKED. Hates Bud Lite. Loves Keystone, camping, Letterkenny, and working on trucks.
QUALITY ASSURANCE MANAGER
Raised in the Washington, DC area and speaker of conversational German just for the fun of it, Margo readily admits that she hates Maryland crab but loves potatoes, so she moved to Idaho… Well, actually, Margo followed a man to Idaho just after college, whom she married and has been with ever since despite the many life threatening situations he’s put her through – like hiking on cliffs stating is was a “shortcut,” dumping her into a waterfall from a poorly rigged cataraft and then rowing over her, and introducing her to skiing by saying “just go like this” and then abandoning her at the top of Sun Valley’s Baldy Mountain. Margo has since become pro in all of these sports so it’s now her 14 year old son’s turn to keep up!
BRETT ASHLEY MCCOUBREY
Brett likes math, like, REALLY likes math. But don’t let that fool you, she ain’t your average nerd. After receiving her degree in Math and Economics at Gonzaga, Brett cut her teeth on the mean streets of Chamonix as a professional ski bum and recreational bar tender. She then jumped back into the math world doing significantly complex work projects, the most recent of which was a Zillow, before deciding it was time to live at the base of a ski hill. She has since flooded the airwaves with her amazing library of musical knowledge (she’s seriously a DJ!), and hosted many Lord of Rings marathon movie sessions. Brett is game for just about any outing or adventure, just don’t ask her to participate in or watch team sports. A recognized expert in the dark arts of gin as well as curating the world’s best Spotify playlists, Brett will scorn your single use plastic water bottle with aplomb.
REGIONAL SALES MANAGER
If you were to say that wearing flip flops or Crocs with Wranglers was just plain wrong, you’d be right. Until you met Travis on a sales floor, in which case he’d change your mind and you’d change your wardrobe. In his spare time he plays as a B-role actor in C-role films but always brings his A-plomb in a variety of roles – ranging from bitter sales clerk to spandex-curious new road biker. Hailing from Asheville, NC it is said he likes banjo music, purty mouths, and bootleg moonshine. Parents get excited, Travis leads a Boy Scout troop.
Denis is a former freestyle mogul skier who somehow figured out a way to ski full time in the winter and earn an Economics degree from the University of Washington, although it did take more than 4 years. When the real world came calling he turned his sites to corporate America that resulted in a 27.5 year career with what is today, MillerCoors. The climb up the corporate ladder lead to tours of duty in Fargo, N.D., Des Moines, IA. and St. Louis, MO, before eventually returning to the friendly confines of the Northwest. He plays to an always fluctuating single digit handicap while following his daughter’s career as a goalkeeper on the UW’s Women’s Soccer team. He and his wife, Joann, are slowly adjusting to life as empty nesters along with the family dog, Tucker.
NATIONAL SALES MANAGER
We like to call him “College” as he did graduate from UAB with a double major in marketing and fraternity drinking games. While he might be the best looking of the bunch, we are sorry to inform the ladies, he’s a newlywed. Sports freak and chronic Tweeter of sporting observations, he is the unofficial head of the #FireRayWatts hashtag campaign. An avid golfer, a pastime which claims to be a real sport, Rhett can be found whining over beers about Atlanta having never won a championship at anything at your local Hooters. Working for an Idaho company means one day the boy will become a man and learn to ski but you’ll have to stay tuned to @rhettmorton for updates.
REGIONAL SALES MANAGER
Ian Murphy or ‘Murph’ as his friends call him is your typical Idaho good ol' boy. He grew up skiing, hunting varmints, throwing the occasional gainer and driving trucks. The latter came in handy for DECKED as his first position with the company was hauling our 40 ft. display trailer around the continental US and parts of Canada. Watching Ian parallel park this beast in downtown New York City has been described by bystanders as an "out-of-body experience." As a recent graduate of the University of Idaho and member of the Delta Tau Chi Fraternity, Ian has honed the skills needed to start food fights, drink Natty Light, pop collars and ‘bro down’ with the best of them.
Shaun is a diehard fan of the best (Denver Bronco’s) and worst (Alabama) teams in football. The father of five kids (ranging from learning to read to learning to drive) is an avid procreator, fisherman and craft beer connoisseur. Sneaking a round of golf in when he can is one of his favorite pastimes. His second home is the little league field where he’s typically found shouting lines from The Bad News Bears to young, impressionable children. As an Army brat, he popped out in Omaha but lived in 7 states before putting down roots in Detroit, go Red Wings!
As a leading influencer on Tik Tok who focuses on her fondness for warm soggy bread, the WSU Cougars and other dank, wet foods, it wasn’t an easy road to the top for Stephanie. With an allergy to dairy and a fear of large, inanimate underwater objects like rocks, she had to persevere through her early years as a default vegan who could never watch all of “Titanic” starring LDC. Stephanie was born in Hong Kong, learned to add and subtract in Shanghai, and realized that Huskies have more fun while living in the Seattle area. Interesting factoids: Stephanie has beat Mario 3 over ten times and her favorite hallmark holiday is Halloween although scary things, well, scare her.
REGIONAL SALES MANAGER
Another native of Idaho, Rachel Pace comes to DECKED with a long list (like most women) of likes and dislikes as well as (like most Idaho women) a long list of things she can do better than you. Rachel went to college, so we assume as she is incredibly organized, proactive, outgoing and disciplined. She drives a truck, loves to fly fish and hunt mushrooms as well as slide downhill on snow, claiming rights in both the ski and snowboard phylum. The way to her heart is through a late night quesadilla and a cold Coors Light.
With never enough room to roam, Ciceley was raised in the middle of nowhere. She moved a little further away where she managed to graduate high school, dominate stick and ball sports, and go off to the "big city" for college where she acquired the nickname “Shotgun Peavey." A rabid Idaho Vandal fan (sorry about your football team) she was born on Valentine’s Day, but hates heart shaped chocolates, sweet nothings and sappy love cards. She can make a pizza that will give you a coronary and expound ad nauseam on the virtues of the various notes in an IPA. And yep, she’s a sorority girl.
CUSTOMER & DEALER SERVICE MANAGER
“Delta, Delta, Delta, can I help ya, help ya, help ya?” Raeghan is as Idaho as they come: 100% farm raised, certified Idaho organic, grade AAA, former starting power forward, daughter of an Idaho potato farmer, raised on U of Idaho Vandal tailgate parties and the pro mutton busting tour. She married her college sweetheart Big Juan, also a Vandal alum, formerly banned for life from parents’ weekend for Red Hot Chili Pepper “Fight Like a Brave” antics on the roof of the Pike house. Raeghan’s farming duties now include ignoring phone calls from her kids attending U of I, humming the Vandal fight song around the office, and raising 4 black labs, 2 pygmy goats and a barn owl in a pear tree.
VP MANUFACTURING & DISTRIBUTION
The first time Bryan ever stepped on an airplane was to work at DECKED. Now his hobbies include base jumping, speed flying and the two man bobsled. To say Bryan knows injection molding and quality control would belike saying that some cars in Ohio have a little rust. Bryan’s combined 20 years as Quality Manager has entitled him with the right to say WTF whenever the "F" he wants. He’s a rabid Ohio State football fan and recently re-bandwagoned Cleveland Browns fan. He’s got two kids of his own (that he knows of) and a few step kids with his wife Joan Brady. He’s a coach of kids sports and a river boat captain on the SS Minnow of the Maumee.
Growing up one of the frozen chosen as the son of academics in North Dakota, Jake escaped the high plains drifter lifestyle to the West Coast for college followed by more schooling in Europe. After attempting to take down the entire American economy as an investment banker, he fled to Idaho to pursue his repentance. In the meantime he has taught himself how to design and product manage items made from steel and resins. Fortunately, he is still allowed to enter the Midwest. Stickler for detail, mountain biker, skier, Apache helicopter parent, and almost frustratingly glass half full, Jake spends his free time with partial dog
Walter Maurice, adorable daughter Katie and forgiving wife Trina cruising in his 1963 Lincoln convertible.
Greg Randolph was born a cross eyed, flat footed, asthmatic with a fear of heights, deep water, wide open spaces and small dogs. When he is not working on developing new physical ailments or phobias he enjoys pretending to listen to his four daughters and seeking out quiet, estrogen-free pockets around his property. Punching way above his weight, his wife is the cause of much conversation when they enter the room which typically goes, “What on earth does she see in him?” Greg rides bikes, skis, fishes, hunts, and reportedly has hand-eye coordination on par with a one-armed, one-eyed, drunk Labrador.
DELAMON Rastamon REGO
VP BUSINESS DEVELOPMENT
Delamon, the human bullhorn, was raised in Guatamala born to the only Olympic skier the nation has ever produced. He dabbled as a Middle Fork river guide while working on a degree in baritone mathematics at Stanford. He’s also spent significant time underwater as a scuba instructor (it was for the bikinis) and spearfishing/diving for abalone. Also a member of the carnival arts guild, Del can juggle flaming torches, chainsaws, spears, you name it, without having lost a limb...Yet. He’s a consummate history buff specifically for Navy related lore as well as a guy who would rather saw off his hand than run a sponge over anything wood. If you run out of meat, word has it he always has a half a hog on ice.
REGIONAL SALES MANAGER
Another one of DECKED’s numerous anomalies, Avery spent some time as a merchandising manager for a chic fashion company before deciding trucks was more her gig. As a college graduate from U of New Hampshire, it was literally live free or die when she told her folks about her career path choice. She’s married to a man named Zach who is reportedly excellent on the bassoon, has a lovely daughter Madeline, and a dog named Blue. The four of them allegedly spent the last 6 months binge watching the entire Keeping Up with the Kardashians thing.
ADMINISTRATION & OPERATIONS COORDINATOR
Ashley was the only girl in her High School who drove a Trans Am, blasted Foreigner and feathered her hair, preferring burnouts in the school parking lot over cheerleading tryouts in the school gym. A resident of Continental, OH, Ashley has said "yes" once in her life, to her husband that one time. She keeps the ducks lined up at our plant in Defiance. She’s a grad of Northwest State Community College with an associates in business management and a minor in talking sweetly while slitting your throat with a letter opener. She’s got graphic design chops and a penchant for taking beautiful photos and painting in the Bob Ross style.
Born and raised on the outskirts of Detroit, Tim was attracted to all things mechanical from a very early age, from erector sets, to bicycles and then on to motorcycles, snowmobiles, cars and trucks and the occasional boat. He played clarinet in grade school for a couple of years and then realized there were no clarinets in rock and roll, so he switched to guitar and developed a lifelong passion for guitars and rock and roll. Like Eric Clapton, he gets off on 57 Chevys and screaming (Fender brand) guitars. When not working, you can find him at his kids hockey games, playing guitar and telling kids that what they listen to “is not real music.
DIGITAL MARKETING MANAGER
A died in the wool vegan-a-tarian, the last time Taylor ate meat was on a bet wherein she ate 10 brown drake mayflies winning the chance to cut her fiance’s mullet. Born and raised in Ketchum it’s no surprise that her animal skills include raising 4 Nigerian dwarf goats and believing she can communicate with her black lab, Maude. We hired Taylor because though she didn’t know her ass from her elbow when it came to digital marketing, she really loved Excel and numbers which was all we were looking for. Her education makes you understand why she loves coming to work at DECKED with degrees in Spanish/bus/human physiology from U of O and a masters in health administration from University of Washington. Her list of likes include among other things: red wine, garbanzo beans and crossfit.
CUSTOMER & DEALER SERVICE
Liz is another long time Idaho local, aside from her ‘college girl’ years at the university of Arizona. Go Wildcats! She likes Mexican food, working out, camping and taking care of her baby boy Canaan and her other son (a French bulldog named Tuk). Sure, she comes off sweet and delightful on the phone, but DO NOT CROSS LIZ. Put it this way, she’s not someone you’d want to meet in a dark alley. As a bonafide member of Raider Nation, when not painting her face silver and black during game day, you can find her cuddling by the fire with a glass of rose because a wise woman once said, “The most expensive part of having kids is all the wine you have to drink.”
PEGGY "HOOPS" WOLF
SUPPLY CHAIN DIRECTOR
Peggy “Hoops” Wolf likes long walks on the beach of Ohio, cruising with the top down on her Jeep, a cold beer and kicking it on the porch with Clint Black on the radio. She’s born and bred Ohioan who put up 1,000 points and 1,000 rebounds as a high schooler at Patrick Henry HS. They call her hoops for a reason, and it’s not for her flair with 80’s ear jewelry. One interesting factoid is that Hoops likes chili, a lot. But she hate’s beans so she picks out every one, which combines with a burning passion for gambling, specifically slots and KINO. She attended THE Defiance College and earned a degree in Business, Bean Counting and Sports Management.
Peter is another DECKED anomaly who puts up solid results across a variety of arenas. Except if that arena is Tinder where he bats a worrisome 60% on pickup lines and has actually set the app’s national benchmark for the most time (2 weeks) in southern California without a match. Aside from fast cars, slow women, tasteful trucks, and stealing Strava segments from local bro’s, Peter can perform flawless CPR on nearly any type of household pet. With a right leg which is longer than his left, nothing gets his giddy up going more than seeing hard work pay off.
Sam is the progeny of a lobster and a hermit crab that met while vacationing off the coast of Maine. If you pick him up by his shell, his legs keep moving rapidly. Raised on an “island” (there’s a bridge to the mainland, Sam) in Maine, you can hear the Mainer in him if you listen closely. He was the Nickelback of socks and sandals in high school. In one year, he won the science fair and was state champ in Nordic skiing. At present Sam is pretending to work at DECKED while training to qualify for the 2022 Olympics and will be guiding for a visually impaired "Nerdic" skier at the very same games.
Long before DECKED began shipping product, a few of our friends contributed insight and solutions that helped make DECKED a reality. One of these key individuals was Jon Engen. As we were sitting in our hovel of an office in Ketchum wondering how in the world we were going to remove 200lbs from our design, Jon walked in. A civil engineer by training, and 3X Olympian, Jon explained to us that similar problems were resolved in bridge construction by the use of trusses and suggested adding similar elements to our product's "spans." Jon's advice came as a revelation and saved our proverbial bacon at a crucial moment. That guidance led us to Tim Smith (Dr. DECKED) in Detroit, and the result of that work is depicted on this site. Without Jon, who knows what DECKED might have become or not become. We'd like to honor Jon, who died of cancer on April, 26 2018, with our unending gratitude and respect for a [shortened] life lived fully.