Why Our Woody Came To Matter
After over 20 years of battling, band-aiding and otherwise fussing with homemade wooden drawer systems made of plywood, dimension lumber and half the hardware department from True Value, we came to the conclusion that there had to be a better way. Drawers are awesome, especially in the back of your truck, so we couldn't believe there wasn't an affordable and compelling solution on the market. So what started out on a napkin in a local diner, evolved into a rabid pursuit to create a product that would make the lives of working men and women better. In 2013, after nearly three years of research, design, and engineering work, DECKED was born. We are passionate about what we do, and we love our customers, so we thought we would share a little something about ourselves.
Why we care
We too have lived with substandard homemade and even purchased storage systems rattling around in the backs of our pickup trucks for years. Finally, we sat down determined to solve the problem we all faced with our truck beds and produce the best in-vehicle storage system anywhere. We think we did, and we are confident you will too. You’re one of us, and our mission at DECKED is to make your life better.
100% Made in USA.
BUSINESS OPERATIONS MANAGER
Angie fled the east coast as soon as the ink on her high school diploma dried. She packed up her Ford Fiesta and pointed it west. Proving that John Denver was not full of sh*t, she beached the Peach in Ketchum, ID and never looked back. The high altitude treated her well and found her soon building a house out of hemp with the love of her life, Blake, and testing the limits of corporal punishment on her two daughters. Once while trying to flee to Central America with her family in a 1991 Sportsmobile, she realized she actually had a college degree at from William and Mary. Henceforth, she immediately returned and embarked on a “professional career”, which makes us wonder why she chose to work at DECKED.
Lacie spent five years at the First Bank of Idaho in the AP/finance department, ushered in a new form of low in the American economy and promptly left to work at Smith Optics. An electric personality, she has nearly been struck by lightening on at least 3 occasions. If you owe DECKED money, she is the one you talk to and we’d suggest payment on receipt. When she is not busy collecting our milk money, Lacie enjoys road tripping to American landmarks like Mt Rushmore (what’s up Flinstone’s Campground!) or cruising the redwoods with her man Robert and their young progeny, William. Lacie is a second generation native to Ketchum, and among other things, used to live in the building which now is home to our favorite house of ill repute, Grumpy’s.
REGIONAL SALES MANAGER
Known on his block as the DJ of BBQ, John Goode owns no fewer than two turntables, four grills, one camping trailer, and a middle name of “Oliver” which is never discussed. Hailing from the District of Columbia, John spent his formative years bouncing around the world as an Air Force brat, graduating from high school in Frankfurt, Germany, becoming a rabid fan of turtle necks and umlauts. He’s an area sports franchise fan, the Capitols being the bright spot in an otherwise blighted history of totally blowing it. John met his wife at NCSU Raleigh with whom he grew the world’s population by two before settling down in Maryland. John’s motto is “Always be Closing” with 27 years of experience wearing down customers to get to a "yes" in the truck equipment market.
Here at DECKED, we’re proud to have Oliver on our team…Well, after he gets all his school work done that is. Not many companies can say their IT Department consists of one high school boy genius. Aside from doing all the IT work for DECKED, and half the small town of Ketchum, Oliver also likes to dabble in photography and collecting vintage beanie babies in his spare time. As smart as he may be, here are a list of things he’s never done: text on a flip phone, write in cursive, rewind a cassette tape with a pencil, listen to music on MTV, wait for dial up on the ‘inter-web,’ use a phone book or read time on an actual watch.
VP FLEET SALES
Born with grease on his hands, Jeff is the only guy at DECKED who can reassemble a 1968 Corvair blindfolded without causing an explosion. Birthed within spitting distance of Lake Michigan, he was a walking Kelly Blue Book by the age of 3. After talking his way into a job as mechanic at a local GM shop, Jeff progressed to service manager and then spent 33.5 years at General Motors working his way up to spend the last 12 years in fleet sales. Today you can find Jeff exercising his redneck muscles as a volunteer fishing boat captain for vets and senior citizens, firearms and snowmobile instructor for DNR, and volunteer for the Minnesota Deer Hunters Association. Unfortunately, he’s a Vikings fan; otherwise he seems trustworthy. Despite all of this he is still married.
A true renaissance woman, Tami was raised in Idaho with a focus on traditional values and lady-like manners. Tami drives a truck, fly fishes, snowboards, and snowmobiles. She can drink beer, skin a bear, design doilies, decorate your home and spit chew (reportedly) farther than you. She’s the perfect blend of redneck and refinement and is the one responsible for ‘decking' out DECKED. When she’s not updating her Instagram status @tammajams or deliberating whether to wear the denim jumpsuit, she can be found shooting guns, out-riding her boyfriend on the mountain or reading a book by the fire with a cozy mug of Mad Dog 20/20.
VP FINANCE & OPERATIONS
Born with a CPA certificate hanging above his crib, Ron was destined to greatness as a financial manager from an early age. A survivor of the University of Idaho fraternity system, Ron managed to graduate with a degree in finance and accounting. Ron held posts as CPA for Deloitte and Touche and as controller of SSI Foods, Inc. before moving to Smith Optics in 1993. Ron’s got three daughters, which has made him an adept polisher of the family shotgun, ol’ Bessie, as well as a nimble dealmaker staving off complete nuclear holocaust over the dinner table on numerous occasions. When Ron's not busy crunching numbers and plotting ways to take DECKED to the next level, he can be found riding his motorcycle and yelling at neighborhood dogs to get off his lawn.
CUSTOMER & DEALER SERVICE
Tim grew up on the mean streets of Brentwood, CA. When not trying to "learn" to surf, he was grooving on the snowy winter slopes. After a small stint getting locked up abroad (have you seen the show?) Tim made his way back to Ketchum where he now truly appreciates the peace and quiet of living in a small town. When not spending time outdoors on foot, by bike or on skis he aspires to be a rock and roll hero and sites his main influences as Spinal Tap and the jazz flute stylings of Ron Burgundy. His motto? "Stay classy and turn it up to eleven!"
QUALITY ASSURANCE MANAGER
Raised in the Washington, DC area and speaker of conversational German just for the fun of it, Margo readily admits that she hates Maryland crab but loves potatoes, so she moved to Idaho… Well, actually, Margo followed a man to Idaho just after college, whom she married and has been with ever since despite the many life threatening situations he’s put her through – like hiking on cliffs stating is was a “shortcut,” dumping her into a waterfall from a poorly rigged cataraft and then rowing over her, and introducing her to skiing by saying “just go like this” and then abandoning her at the top of Sun Valley’s Baldy Mountain. Margo has since become pro in all of these sports so it’s now her 14 year old son’s turn to keep up!
Denis is a former freestyle mogul skier who somehow figured out a way to ski full time in the winter and earn an Economics degree from the University of Washington, although it did take more than 4 years. When the real world came calling he turned his sites to corporate America that resulted in a 27.5 year career with what is today, MillerCoors. The climb up the corporate ladder lead to tours of duty in Fargo, N.D., Des Moines, IA. and St. Louis, MO, before eventually returning to the friendly confines of the Northwest. He plays to an always fluctuating single digit handicap while following his daughter’s career as a goalkeeper on the UW’s Women’s Soccer team. He and his wife, Joann, are slowly adjusting to life as empty nesters along with the family dog, Tucker.
REGIONAL SALES MANAGER
Ian Murphy or ‘Murph’ as his friends call him is your typical Idaho good ol' boy. He grew up skiing, hunting varmints, throwing the occasional gainer and driving trucks. The latter came in handy for DECKED as his first position with the company was hauling our 40 ft. display trailer around the continental US and parts of Canada. Watching Ian parallel park this beast in downtown New York City has been described by bystanders as an "out-of-body experience." As a recent graduate of the University of Idaho and member of the Delta Tau Chi Fraternity, Ian has honed the skills needed to start food fights, drink Natty Light, pop collars and ‘bro down’ with the best of them.
REGIONAL SALES MANAGER
We like to call him “College” as he did graduate from UAB with a double major in marketing and fraternity drinking games. While he might be the best looking of the bunch, we are sorry to inform the ladies, he’s a newlywed. Sports freak and chronic Tweeter of sporting observations, he is the unofficial head of the #FireRayWatts hashtag campaign. An avid golfer, a pastime which claims to be a real sport, Rhett can be found whining over beers about Atlanta having never won a championship at anything at your local Hooters. Working for an Idaho company means one day the boy will become a man and learn to ski but you’ll have to stay tuned to @rhettmorton for updates.
REGIONAL SALES MANAGER
Another native of Idaho, Rachel Pace comes to DECKED with a long list (like most women) of likes and dislikes as well as (like most Idaho women) a long list of things she can do better than you. Rachel went to college, so we assume as she is incredibly organized, proactive, outgoing and disciplined. She drives a truck, loves to fly fish and hunt mushrooms as well as slide downhill on snow, claiming rights in both the ski and snowboard phylum. The way to her heart is through a late night quesadilla and a cold Coors Light.
CUSTOMER & DEALER SERVICE MANAGER
“Delta, Delta, Delta, can I help ya, help ya, help ya?” Raeghan is as Idaho as they come: 100% farm raised, certified Idaho organic, grade AAA, former starting power forward, daughter of an Idaho potato farmer, raised on U of Idaho Vandal tailgate parties and the pro mutton busting tour. She married her college sweetheart Big Juan, also a Vandal alum, formerly banned for life from parents’ weekend for Red Hot Chili Pepper “Fight Like a Brave” antics on the roof of the Pike house. Raeghan’s farming duties now include ignoring phone calls from her kids attending U of I, humming the Vandal fight song around the office, and raising 4 black labs, 2 pygmy goats and a barn owl in a pear tree.
VP MANUFACTURING & DISTRIBUTION
The first time Bryan ever stepped on an airplane was to work at DECKED. Now his hobbies include base jumping, speed flying and the two man bobsled. To say Bryan knows injection molding and quality control would belike saying that some cars in Ohio have a little rust. Bryan’s combined 20 years as Quality Manager has entitled him with the right to say WTF whenever the "F" he wants. He’s a rabid Ohio State football fan and recently re-bandwagoned Cleveland Browns fan. He’s got two kids of his own (that he knows of) and a few step kids with his wife Joan Brady. He’s a coach of kids sports and a river boat captain on the SS Minnow of the Maumee.
Growing up one of the frozen chosen as the son of academics in North Dakota, Jake escaped the high plains drifter lifestyle to the West Coast for college followed by more schooling in Europe. After attempting to take down the entire American economy as an investment banker, he fled to Idaho to pursue his repentance. In the meantime he has taught himself how to design and product manage items made from steel and resins. Fortunately, he is still allowed to enter the Midwest. Stickler for detail, mountain biker, skier, Apache helicopter parent, and almost frustratingly glass half full, Jake spends his free time with partial dog Walter, adorable daughter Katie and forgiving wife Trina cruising in his 1963 Lincoln convertible.
Greg Randolph was born a cross eyed, flat footed, asthmatic with a fear of heights, deep water, wide open spaces and small dogs. When he is not working on developing new physical ailments or phobias he enjoys pretending to listen to his four daughters and seeking out quiet, estrogen-free pockets around his property. Punching way above his weight, his wife is the cause of much conversation when they enter the room which typically goes, “What on earth does she see in him?” Greg rides bikes, skis, fishes, hunts, and reportedly has hand-eye coordination on par with a one-armed, one-eyed, drunk Labrador.
ADMINISTRATION & OPERATIONS COORDINATOR
Ashley was the only girl in her High School who drove a Trans Am, blasted Foreigner and feathered her hair, preferring burnouts in the school parking lot over cheerleading tryouts in the school gym. A resident of Continental, OH, Ashley has said "yes" once in her life, to her husband that one time. She keeps the ducks lined up at our plant in Defiance. She’s a grad of Northwest State Community College with an associates in business management and a minor in talking sweetly while slitting your throat with a letter opener. She’s got graphic design chops and a penchant for taking beautiful photos and painting in the Bob Ross style.
VP PRODUCT DEVELOPMENT
Born and raised on the outskirts of Detroit, Tim was attracted to all things mechanical from a very early age, from erector sets, to bicycles and then on to motorcycles, snowmobiles, cars and trucks and the occasional boat. He played clarinet in grade school for a couple of years and then realized there were no clarinets in rock and roll, so he switched to guitar and developed a lifelong passion for guitars and rock and roll. Like Eric Clapton, he gets off on 57 Chevys and screaming (Fender brand) guitars. When not working, you can find him at his kids hockey games, playing guitar and telling kids that what they listen to “is not real music.
DIGITAL MARKETING MANAGER
A died in the wool vegan-a-tarian, the last time Taylor ate meat was on a bet wherein she ate 10 brown drake mayflies winning the chance to cut her fiance’s mullet. Born and raised in Ketchum it’s no surprise that her animal skills include raising 4 Nigerian dwarf goats and believing she can communicate with her black lab, Maude. We hired Taylor because though she didn’t know her ass from her elbow when it came to digital marketing, she really loved Excel and numbers which was all we were looking for. Her education makes you understand why she loves coming to work at DECKED with her degrees in human physiology, Spanish and Business from U of O with a masters in health administration from University of Washington. Her list of likes include among other things: red wine, garbanzo beans and crossfit.
COMMUNITY MARKETING MANAGER
Born and raised in Idaho, Ben learned English well enough to graduate from High School despite rarely choosing the classroom over the ski hill. After an attempt to put up with college long enough to figure out "why?", he made his way in the world splitting time between carpentry and competing as a "pro skier" before earning his way to the position of coach for the US Ski and Snowboard Team. He coached the US Olympic skiing halfpipe team during the 2014 Sochi and 2018 Pyeonchang Games racking more hardware than a local Tru-Value store. Looking to settle down, he tricked his girlfriend into fiancé status and started working at DECKED for its generous lunch hours and proximity to the ski hill. If she goes through with said engagement, we will update this section to reflect the nuptials. Ben can be found on the internet at @wankerski
CUSTOMER & DEALER SERVICE
Liz is another long time Idaho local, aside from her ‘college girl’ years at the university of Arizona. Go Wildcats! She likes Mexican food, working out, camping and taking care of her baby boy Canaan and her other son (a French bulldog named Tuk). Sure, she comes off sweet and delightful on the phone, but DO NOT CROSS LIZ. Put it this way, she’s not someone you’d want to meet in a dark alley. As a bonafide member of Raider Nation, when not painting her face silver and black during game day, you can find her cuddling by the fire with a glass of rose because a wise woman once said, “The most expensive part of having kids is all the wine you have to drink.”
Long before DECKED began shipping product, a few of our friends contributed insight and solutions that helped make DECKED a reality. One of these key individuals was Jon Engen. As we were sitting in our hovel of an office in Ketchum wondering how in the world we were going to remove 200lbs from our design, Jon walked in. A civil engineer by training, and 3X Olympian, Jon explained to us that similar problems were resolved in bridge construction by the use of trusses and suggested adding similar elements to our product's "spans." Jon's advice came as a revelation and saved our proverbial bacon at a crucial moment. That guidance led us to Tim Smith (Dr. DECKED) in Detroit, and the result of that work is depicted on this site. Without Jon, who knows what DECKED might have become or not become. We'd like to honor Jon, who died of cancer on April, 26 2018, with our unending gratitude and respect for a [shortened] life lived fully.