Why Our Woody Came To Matter
After over 20 years of battling, band-aiding and otherwise fussing with homemade wooden drawer systems made of plywood, dimension lumber and half the hardware department from True Value, we came to the conclusion that there had to be a better way. Drawers are awesome, especially in the back of your truck, so we couldn't believe there wasn't an affordable and compelling solution on the market. So what started out on a napkin in a local diner, evolved into a rabid pursuit to create a product that would make the lives of working men and women better. In 2013, after nearly three years of research, design, and engineering work, DECKED was born. We are passionate about what we do, and we love our customers, so we thought we would share a little something about ourselves.
Why we care
We too have lived with substandard homemade and even purchased storage systems rattling around in the backs of our pickup trucks for years. Finally, we sat down determined to solve the problem we all faced with our truck beds and produce the best in-vehicle storage system anywhere. We think we did, and we are confident you will too. You’re one of us, and our mission at DECKED is to make your life better.
100% Made in USA.
PRINCIPAL – PRODUCT DEVELOPMENT
"This ain’t the end of the world, but you can see it from here," read the sign entering Calvin's hometown. Raised in Fear and Loathing, Nevada, Calvin got into shaving his legs at the age of 13 and racing bikes at 14. He fled to Boise State University where his trumpet skills got him a full ride scholarship playing lead in the marching band. His bike racing wins took him places, but his inner "engine-nerd" tied him down with a fleet of Land Cruisers in various states of aspirational rehab. He can recite Naked Gun 1-3 line for line, and his lovely wife and daughter enjoy listening to Calvin try and explain his dreams of geared differentials (let's just say this guy married up).
Lacie spent five years at the First Bank of Idaho in the AP/finance department, ushered in a new form of low in the American economy and promptly left to work at Smith Optics. An electric personality, she has nearly been struck by lightening on at least 3 occasions. If you owe DECKED money, she is the one you talk to and we’d suggest payment on receipt. When she is not busy collecting our milk money, Lacie enjoys road tripping to American landmarks like Mt Rushmore (what’s up Flinstone’s Campground!) or cruising the redwoods with her man Robert and their young progeny, William. Lacie is a second generation native to Ketchum, and among other things, used to live in the building which now is home to our favorite house of ill repute, Grumpy’s.
REGIONAL SALES MANAGER
Known on his block as the DJ of BBQ, John Goode owns no fewer than two turntables, four grills, one camping trailer, and a middle name of “Oliver” which is never discussed. Hailing from the District of Columbia, John spent his formative years bouncing around the world as an Air Force brat, graduating from high school in Frankfurt, Germany, becoming a rabid fan of turtle necks and umlauts. He’s an area sports franchise fan, the Capitols being the bright spot in an otherwise blighted history of totally blowing it. John met his wife at NCSU Raleigh with whom he grew the world’s population by two before settling down in Maryland. John’s motto is “Always be Closing” with 27 years of experience wearing down customers to get to a "yes" in the truck equipment market.
IT DEPARTMENT LEAD
Here at DECKED, we’re proud to have the computer version of Bobby Fischer on our team. Since securing half the the town of Ketchum's "inter-webs" while still in high school, people often refer to Oliver as a prodigy, even though he's now finishing up at Boise State (all online of course). Oliver also dabbles in photography and collecting vintage Tamagotchi's in his spare time. As smart as he is, here are a list of things he’s never done: text on a flip phone, write in cursive, rewind a cassette tape with a pencil, listen to music on MTV, wait for dial tone, use a phone book or read time on a watch that's not a miniature smartphone connected to your wrist.
VP FLEET SALES
Born with grease on his hands, Jeff is the only guy at DECKED who can reassemble a 1968 Corvair blindfolded without causing an explosion. Birthed within spitting distance of Lake Michigan, he was a walking Kelly Blue Book by the age of 3. After talking his way into a job as mechanic at a local GM shop, Jeff progressed to service manager and then spent 33.5 years at General Motors working his way up to spend the last 12 years in fleet sales. Today you can find Jeff exercising his redneck muscles as a volunteer fishing boat captain for vets and senior citizens, firearms and snowmobile instructor for DNR, and volunteer for the Minnesota Deer Hunters Association. Unfortunately, he’s a Vikings fan; otherwise he seems trustworthy. Despite all of this he is still married.
SENIOR BRAND MANAGER
A true renaissance woman, Tami was raised in Idaho with a focus on traditional values and lady-like manners. Tami drives a truck, fly fishes, snowboards, and snowmobiles. She can drink beer, skin a bear, design doilies, decorate your home and spit chew (reportedly) farther than you. She’s the perfect blend of redneck and refinement and is the one responsible for ‘decking' out DECKED. Like all CU Boulder alum, she received an honorary degree in partying. When not updating her Instagram status @tammajams or deliberating whether to wear the denim jumpsuit, she can be found reading a book by the fire with a cozy mug of Mad Dog 20/20.
VP FINANCE & OPERATIONS
Born with a CPA certificate hanging above his crib, Ron was destined to greatness as a financial manager from an early age. A survivor of the University of Idaho fraternity system, Ron managed to graduate with a degree in finance and accounting. Ron held posts as CPA for Deloitte and Touche and as controller of SSI Foods, Inc. before moving to Smith Optics in 1993. Ron’s got three daughters, which has made him an adept polisher of the family shotgun, ol’ Bessie, as well as a nimble dealmaker staving off complete nuclear holocaust over the dinner table on numerous occasions. When Ron's not busy crunching numbers and plotting ways to take DECKED to the next level, he can be found riding his motorcycle and yelling at neighborhood dogs to get off his lawn.
CUSTOMER & DEALER SERVICE
Tim grew up on the mean streets of Brentwood, CA. When not trying to "learn" to surf, he was grooving on the snowy winter slopes. After a small stint getting locked up abroad (have you seen the show?) Tim made his way back to Ketchum where he now truly appreciates the peace and quiet of living in a small town. When not spending time outdoors on foot, by bike or on skis he aspires to be a rock and roll hero and sites his main influences as Spinal Tap and the jazz flute stylings of Ron Burgundy. His motto? "Stay classy and turn it up to eleven!"
If you’ve ever had a Pitbull attach itself to your leg and shake vigorously until you submit, you know what it feels like to be an engineering problem assigned to Jordan. Born and raised in “Eastern" South Central Western South Dakota, Jordan got his degree at Boise State after a five-year deployment in the Army’s storied 10th Mountain Division. Afterwards, he realized that real men go to University of Idaho, and off he went to become a Vandal and collect a Master’s in Engineering Mismanagement. He toiled for several years in the dungeons of SGW Designworks before following his mentor, Tasche, to DECKED. Hates Bud Lite. Loves Keystone, camping, Letterkenny, and working on trucks.
QUALITY ASSURANCE MANAGER
Raised in the Washington, DC area and speaker of conversational German just for the fun of it, Margo readily admits that she hates Maryland crab but loves potatoes, so she moved to Idaho… Well, actually, Margo followed a man to Idaho just after college, whom she married and has been with ever since despite the many life threatening situations he’s put her through – like hiking on cliffs stating is was a “shortcut,” dumping her into a waterfall from a poorly rigged cataraft and then rowing over her, and introducing her to skiing by saying “just go like this” and then abandoning her at the top of Sun Valley’s Baldy Mountain. Margo has since become pro in all of these sports so it’s now her 14 year old son’s turn to keep up!
Denis is a former freestyle mogul skier who somehow figured out a way to ski full time in the winter and earn an Economics degree from the University of Washington, although it did take more than 4 years. When the real world came calling he turned his sites to corporate America that resulted in a 27.5 year career with what is today, MillerCoors. The climb up the corporate ladder lead to tours of duty in Fargo, N.D., Des Moines, IA. and St. Louis, MO, before eventually returning to the friendly confines of the Northwest. He plays to an always fluctuating single digit handicap while following his daughter’s career as a goalkeeper on the UW’s Women’s Soccer team. He and his wife, Joann, are slowly adjusting to life as empty nesters along with the family dog, Tucker.
NATIONAL SALES MANAGER
We like to call him “College” as he did graduate from UAB with a double major in marketing and fraternity drinking games. While he might be the best looking of the bunch, we are sorry to inform the ladies, he’s a newlywed. Sports freak and chronic Tweeter of sporting observations, he is the unofficial head of the #FireRayWatts hashtag campaign. An avid golfer, a pastime which claims to be a real sport, Rhett can be found whining over beers about Atlanta having never won a championship at anything at your local Hooters. Working for an Idaho company means one day the boy will become a man and learn to ski but you’ll have to stay tuned to @rhettmorton for updates.
REGIONAL SALES MANAGER
Ian Murphy or ‘Murph’ as his friends call him is your typical Idaho good ol' boy. He grew up skiing, hunting varmints, throwing the occasional gainer and driving trucks. The latter came in handy for DECKED as his first position with the company was hauling our 40 ft. display trailer around the continental US and parts of Canada. Watching Ian parallel park this beast in downtown New York City has been described by bystanders as an "out-of-body experience." As a recent graduate of the University of Idaho and member of the Delta Tau Chi Fraternity, Ian has honed the skills needed to start food fights, drink Natty Light, pop collars and ‘bro down’ with the best of them.
Shaun is a diehard fan of the best (Denver Bronco’s) and worst (Alabama) teams in football. The father of five kids (ranging from learning to read to learning to drive) is an avid procreator, fisherman and craft beer connoisseur. Sneaking a round of golf in when he can is one of his favorite pastimes. His second home is the little league field where he’s typically found shouting lines from The Bad News Bears to young, impressionable children. As an Army brat, he popped out in Omaha but lived in 7 states before putting down roots in Detroit, go Red Wings!
REGIONAL SALES MANAGER
Another native of Idaho, Rachel Pace comes to DECKED with a long list (like most women) of likes and dislikes as well as (like most Idaho women) a long list of things she can do better than you. Rachel went to college, so we assume as she is incredibly organized, proactive, outgoing and disciplined. She drives a truck, loves to fly fish and hunt mushrooms as well as slide downhill on snow, claiming rights in both the ski and snowboard phylum. The way to her heart is through a late night quesadilla and a cold Coors Light.
He ain’t no local yokel, but he is a local with body hair like a musk ox that ran into a hair dryer. Bergen was born with skis on his feet and stars in his eyes. Raised on the banks of East Fork Creek, legend has it he’s emerged from the water with a trout in his teeth. After a legit career as a ski racer, and a go at the collegiate ranks, Bergen ditched the glamour of CU Boulder and transferred to the Westminster College where he got a degree in Party Sci with a Masters in Beer Supply Chain Management. After a successful stint at the tech company Brydge, Bergen quit over the misspelling of the company name and moved back to his roots in Idaho to embark on a new journey here at DECKED.
CUSTOMER & DEALER SERVICE
With never enough room to roam, Ciceley was raised in the middle of nowhere. She moved a little further away where she managed to graduate high school, dominate stick and ball sports, and go off to the "big city" for college where she acquired the nickname “Shotgun Peavey." A rabid Idaho Vandal fan (sorry about your football team) she was born on Valentine’s Day, but hates heart shaped chocolates, sweet nothings and sappy love cards. She can make a pizza that will give you a coronary and expound ad nauseam on the virtues of the various notes in an IPA. And yep, she’s a sorority girl.
CUSTOMER & DEALER SERVICE MANAGER
“Delta, Delta, Delta, can I help ya, help ya, help ya?” Raeghan is as Idaho as they come: 100% farm raised, certified Idaho organic, grade AAA, former starting power forward, daughter of an Idaho potato farmer, raised on U of Idaho Vandal tailgate parties and the pro mutton busting tour. She married her college sweetheart Big Juan, also a Vandal alum, formerly banned for life from parents’ weekend for Red Hot Chili Pepper “Fight Like a Brave” antics on the roof of the Pike house. Raeghan’s farming duties now include ignoring phone calls from her kids attending U of I, humming the Vandal fight song around the office, and raising 4 black labs, 2 pygmy goats and a barn owl in a pear tree.
VP MANUFACTURING & DISTRIBUTION
The first time Bryan ever stepped on an airplane was to work at DECKED. Now his hobbies include base jumping, speed flying and the two man bobsled. To say Bryan knows injection molding and quality control would belike saying that some cars in Ohio have a little rust. Bryan’s combined 20 years as Quality Manager has entitled him with the right to say WTF whenever the "F" he wants. He’s a rabid Ohio State football fan and recently re-bandwagoned Cleveland Browns fan. He’s got two kids of his own (that he knows of) and a few step kids with his wife Joan Brady. He’s a coach of kids sports and a river boat captain on the SS Minnow of the Maumee.
Growing up one of the frozen chosen as the son of academics in North Dakota, Jake escaped the high plains drifter lifestyle to the West Coast for college followed by more schooling in Europe. After attempting to take down the entire American economy as an investment banker, he fled to Idaho to pursue his repentance. In the meantime he has taught himself how to design and product manage items made from steel and resins. Fortunately, he is still allowed to enter the Midwest. Stickler for detail, mountain biker, skier, Apache helicopter parent, and almost frustratingly glass half full, Jake spends his free time with partial dog Walter, adorable daughter Katie and forgiving wife Trina cruising in his 1963 Lincoln convertible.
Greg Randolph was born a cross eyed, flat footed, asthmatic with a fear of heights, deep water, wide open spaces and small dogs. When he is not working on developing new physical ailments or phobias he enjoys pretending to listen to his four daughters and seeking out quiet, estrogen-free pockets around his property. Punching way above his weight, his wife is the cause of much conversation when they enter the room which typically goes, “What on earth does she see in him?” Greg rides bikes, skis, fishes, hunts, and reportedly has hand-eye coordination on par with a one-armed, one-eyed, drunk Labrador.
DELAMON Rastamon REGO
VP BUSINESS DEVELOPMENT
Delamon, the human bullhorn, was raised in Guatamala born to the only Olympic skier the nation has ever produced. He dabbled as a Middle Fork river guide while working on a degree in baritone mathematics at Stanford. He’s also spent significant time underwater as a scuba instructor (it was for the bikinis) and spearfishing/diving for abalone. Also a member of the carnival arts guild, Del can juggle flaming torches, chainsaws, spears, you name it, without having lost a limb...Yet. He’s a consummate history buff specifically for Navy related lore as well as a guy who would rather saw off his hand than run a sponge over anything wood. If you run out of meat, word has it he always has a half a hog on ice.
ADMINISTRATION & OPERATIONS COORDINATOR
Ashley was the only girl in her High School who drove a Trans Am, blasted Foreigner and feathered her hair, preferring burnouts in the school parking lot over cheerleading tryouts in the school gym. A resident of Continental, OH, Ashley has said "yes" once in her life, to her husband that one time. She keeps the ducks lined up at our plant in Defiance. She’s a grad of Northwest State Community College with an associates in business management and a minor in talking sweetly while slitting your throat with a letter opener. She’s got graphic design chops and a penchant for taking beautiful photos and painting in the Bob Ross style.
Born and raised on the outskirts of Detroit, Tim was attracted to all things mechanical from a very early age, from erector sets, to bicycles and then on to motorcycles, snowmobiles, cars and trucks and the occasional boat. He played clarinet in grade school for a couple of years and then realized there were no clarinets in rock and roll, so he switched to guitar and developed a lifelong passion for guitars and rock and roll. Like Eric Clapton, he gets off on 57 Chevys and screaming (Fender brand) guitars. When not working, you can find him at his kids hockey games, playing guitar and telling kids that what they listen to “is not real music.
DIGITAL MARKETING MANAGER
A died in the wool vegan-a-tarian, the last time Taylor ate meat was on a bet wherein she ate 10 brown drake mayflies winning the chance to cut her fiance’s mullet. Born and raised in Ketchum it’s no surprise that her animal skills include raising 4 Nigerian dwarf goats and believing she can communicate with her black lab, Maude. We hired Taylor because though she didn’t know her ass from her elbow when it came to digital marketing, she really loved Excel and numbers which was all we were looking for. Her education makes you understand why she loves coming to work at DECKED with degrees in Spanish/bus/human physiology from U of O and a masters in health administration from University of Washington. Her list of likes include among other things: red wine, garbanzo beans and crossfit.
VP OF PRODUCT DEVELOPMENT
A multi-talent who learned to combine his bar band, bass playing skills with driving tow trucks, Tasche hails from a place no one's ever heard of. He'd rather entertain the ne’er do wells for a couple hours than give their truck a tow. He’s fought fires in the wild, lived under multiple Toyota’s and VW’s as well as a raised a fully developed young unicyclist. Tasche’s garage looks like a cross between NASA and a Monster garage (he's known to have friends drop by for a quick chop, drop and roll out the door). If he turns 90 degrees sideways, he nearly disappears, so if you see him, buy the man a burger! He also holds 13 various amateur licenses for everything from HAM radio to pack llama obedience training.
CUSTOMER & DEALER SERVICE
Liz is another long time Idaho local, aside from her ‘college girl’ years at the university of Arizona. Go Wildcats! She likes Mexican food, working out, camping and taking care of her baby boy Canaan and her other son (a French bulldog named Tuk). Sure, she comes off sweet and delightful on the phone, but DO NOT CROSS LIZ. Put it this way, she’s not someone you’d want to meet in a dark alley. As a bonafide member of Raider Nation, when not painting her face silver and black during game day, you can find her cuddling by the fire with a glass of rose because a wise woman once said, “The most expensive part of having kids is all the wine you have to drink.”
MARKETING PROJECTS & EVENTS MANAGER
Ally was born and raised in Oregon and never planned on living anywhere else until visiting Ketchum in 2017. She has a degree in Journalism from the University of Oregon, which was briefly put to use after graduation until she realized that interviewing people about city planning and education policies was not her forte nor even good bed time literature fodder. Ally has spent the better part of her career working at marketing agencies in Portland and most recently was a Creative Operations Manager at Nike where she oversaw the invention of shoe laces. Outside of work, you'd likely find Ally reading (aiming for 22 books in 2020), continually asking her dog if they’re best friends (the answer is always yes) or attempting to bake in high elevations.
PEGGY "HOOPS" WOLF
SUPPLY CHAIN DIRECTOR
Peggy “Hoops” Wolf likes long walks on the beach of Ohio, cruising with the top down on her Jeep, a cold beer and kicking it on the porch with Clint Black on the radio. She’s born and bred Ohioan who put up 1,000 points and 1,000 rebounds as a high schooler at Patrick Henry HS. They call her hoops for a reason, and it’s not for her flair with 80’s ear jewelry. One interesting factoid is that Hoops likes chili, a lot. But she hate’s beans so she picks out every one, which combines with a burning passion for gambling, specifically slots and KINO. She attended THE Defiance College and earned a degree in Business, Bean Counting and Sports Management.
Long before DECKED began shipping product, a few of our friends contributed insight and solutions that helped make DECKED a reality. One of these key individuals was Jon Engen. As we were sitting in our hovel of an office in Ketchum wondering how in the world we were going to remove 200lbs from our design, Jon walked in. A civil engineer by training, and 3X Olympian, Jon explained to us that similar problems were resolved in bridge construction by the use of trusses and suggested adding similar elements to our product's "spans." Jon's advice came as a revelation and saved our proverbial bacon at a crucial moment. That guidance led us to Tim Smith (Dr. DECKED) in Detroit, and the result of that work is depicted on this site. Without Jon, who knows what DECKED might have become or not become. We'd like to honor Jon, who died of cancer on April, 26 2018, with our unending gratitude and respect for a [shortened] life lived fully.